(中央社洛杉磯10日綜合外電報導)彭博報導,線上電台潘朵拉媒體公司財務長赫林(Michael Herring)表示,與其付費收聽蘋果公司8日宣布的Apple Music服務,8成民眾傾向收聽網路電台廣告。

他認為,這個差異會讓潘朵拉(Pandora MediaInc.)禁得起來自每個月10美元的Apple Music競爭。潘朵拉是全球最大網路電台公司。他說,因為潘朵拉這類有廣告的線上電台比花錢訂閱更受歡迎,音樂家和唱片公司得以觸及更多聽眾,然後銷售更多周邊產品。

他昨天接受CNBC訪問時表示:「更大的商機,至少在美國,在我們的研究看來,是靠廣告支持的。」潘朵拉截至今年首季共有7920萬固定聽眾。

蘋果公司(Apple Inc.)推出音樂串流服務AppleMusic,號稱提供3000萬首歌曲,還有音樂達人策畫的播放清單,也讓音樂人在上面分享歌詞及幕後照片。2001年蘋果開賣iPod,成功幫助唱片業推銷數位音樂。

赫林說:「我們了解消費者會好奇,我們也預期隨著新的服務出現,聽眾會多方接觸然後嘗試不同的服務。」

他表示,潘朵拉的產品「忠誠度很高,即便有許多競爭還是非常成功,我們不認為這會改變。」(譯者:中央社林仟懿)1040610

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SAN FRANCISCO, CA - JUNE 08: Johnny Iovine announces Apple Music during Apple WWDC on June 8, 2015 in San Francisco, California. Apple's annual developers conference runs through June 12. (Photo by ... 較多SAN FRANCISCO, CA - JUNE 08: Johnny Iovine announces Apple Music during Apple WWDC on June 8, 2015 in San Francisco, California. Apple's annual developers conference runs through June 12. (Photo by Justin Sullivan/Getty Images) 較少











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Getty Images | 拍攝者 Justin Sullivan / Getty Images





2015年6月9日週二 台北標準時間上午3時03分





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